“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
You must know how to email and communicate well online in today’s world. With so little communication actually happening in person, having strong digital communication skills is a must.
It doesn’t matter if you are reaching out to someone through a cold email, talking on slack, or working on your company’s social media. There is a certain standard that companies tend to uphold. Of course, there are some exceptions. The world of big fast-food chains on Twitter is a whole other thing.
Here are some tips to follow:
- Introduce yourself if necessary
- Always proofread
- Be kind and respectful
- Respond in a timely manner
- Direct subject
- Call people by their name
- Keep it simple
- Cold Email
- Make your call to action clear
- Limit to one ask
- Try to make them feel warm
- Warm Email
- Acknowledge the relationship
- Have an ask
- Make it easy for them to respond
When responding to emails and life, in general, a good rule of thumb to follow is under-promise, over-deliver. If you know you need a minimum of 2 weeks to complete a project do not lead with that. Give yourself time for bumps in the road that you may hit.
This is one way to guarantee that you will consonantly be delivering high-quality work on time. Who doesn’t love that?
I used many of these tactics over the course of my portfolio project with Praxis. If you’d like to look into it more you can click here!