“A person who publishes a book willfully appears before the populace with his pants down. If it is a good book nothing can hurt him. If it is a bad book nothing can help him.”
– Edna St. Vincent Millay
Now I’m going to admit that the eBook I published is far from the eBook I first had in mind when starting this project.
I started off researching everything, startups, strategies, segments, and more. I read books and articles, I watched videos and listened to podcasts. Every second that I had I was consuming information on the topic.
If there was a quote or link associated with information that I found especially valuable I would put it in a note in my second brain system. Something else that can be found in here is my main brain dump. Whenever a thought popped into my head about marketing I put it there. It was all in one place, easily accessible and simple enough to navigate.
After I built up my knowledge on the subject, I had a decent picture of what I wanted my eBook to look like, and a brain dump to fall back on if I ever got stuck. You would think that now is when I actually start writing the eBook. Instead when I did is I transferred my brain dump to Google Docs.
In the Google Docs form, I went through and added the outline that I was thinking for the eBook at the bottom of the document. I updated this throughout the process of writing to keep it up to date. I also went through the document and added comments, the ability to add comments is the main reason I moved it to Google Doc. In the comments I wrote what I needed to expand and research more on, I also would comment a link or quote that had more information on a subject correlating to the brain dump.
I then started writing like my life depended on it. I did this in Google Docs since you can format things and share them easily as well as add comments as I mentioned before.
Now, this is where I was eternally grateful for my brain dump. Whenever I would get stuck, be lost on what to say, or confused about what I should talk about next all I had to do was pull up the document and I had plenty of information to pick from. Whenever I used something from my brain dump in the manuscript I would highlight it. This way I avoided using the same phrases or statistics.
Throughout the writing process, I continued to research and add to my brain dump and the manuscript until I was satisfied with both of them.
One of my original goals for the eBook was to interview five CMOs (Chief Marketing Officer) from different startups and get some of their two cents to incorporate into the book. Unfortunately, since the timeline for the eBook was so compact I only got the opportunity to interview one person. I am extremely grateful that I got at least one person in it though.
I will say that because of this setback the eBook that I now have published is not at all what I expected it to be when I first started this month. I am quite happy with how much I got done in the short three weeks that I worked on it though.
Once I had finished writing and editing the manuscript to the best of my abilities I had some trusted friends and family look over it. I also created the cover and description for it. When all was said and done I went over to NOOK Press and Amazon KDP and published the book.
It does feel as if I am in a very vulnerable situation though, it is out there now. For everyone to see, everyone to judge, and all I can do is sit here and watch. If you would like to support or check the eBook out you can click here for the Nook link or here for the Amazon link.