“Any sufficiently advanced technology is indistinguishable from magic.” – Aurthur C. Clarke
HotJar is a fast and visual way of understanding your users. It offers some really cool features, I am going to go over some of them today.
These are a great way of visualizing how your website visitors experience goes. There are different versions of heatmaps.
The first is a click heat map. It shows the number of clicks and where they were most concentrated.
The next is a move heatmap. There are similar to the click heatmap. The difference is they all where the mouse has gone.
After move we have the scroll heatmaps. This shows how far down people on your website scroll. It is done by a percentage. It also has a download and share heatmap as well as the ability to split it by device.
Heatmaps are a great way to put yourself in your client’s shoes. Do they always click on the about page? Are there areas that you could add a link to? With heatmaps, the answer is just around the corner.
This is going to record how people really interact with your website. It is a great way to see how you can improve your website to make it the most positive experience possible. It renders real actions take by real visitors that come across your website. They capture everything that the heatmaps capture and put into one lovely package.
There are can different funnels that you can create based on the kind of website that you own. For example, if you have a news/blog website, you will want your funnel to be along the lines of: Homepage > Article/Blog Page > Subscribe Page> Success Page.
For the funnel to work properly the pages have to visit in order although different pages can be visited in between. If they skip a step it will show a drop, it will also drop if it takes a website visitor longer then sixty minutes to complete the process.
This section will help you boost your online form completions. It is similar looking to the funnels, it will show you where the drop off is, what is often left blank, etc. The goal of an online form is to make it an easy and fast experience so this data is important. You want to gain as much information about the website visitor as possible.
Surveys and Polls
These are pretty self-explanatory. The surveys are hosted on the HotJar website they can be multiple questions and differents kinds of questions. The polls are popups that appear on your website, it is only one question but there are different question style options, similar to the surveys.
There are three different ways that pricing works with HotJar. The first one is personal, these are going to be low traffic websites, either a personal blog or an early startup.
The basic and free version collects data up to 2,000 page views per day. If you are using the basic your reports and team members will be limited. Now you can also do the HotJar plus plan which is $29 a month, this plan collects data up to 10,000 page views per day. You get unlimited reports and team members. You also get a 15-day free trial and a 30-day money-back guarantee.
If your website receives more then 10,000 visitors a day then you will need a business plan. This starts out at $89 and up to 20,000 pageviews a day, and it grows to $989 and 800,000 pageviews a day. If your website gets more than 800,000 page views than you can contact the team at HotJar and create a custom plan. With the business plan, you get the same benefits as the personal plus, but you also get the removal of HotJar branding and access to advanced features.
Lastly, we have the agency plan. The way this works is you have one agency account, under that account, you have your different clients. Each client receives a 10% discount if two or more websites are subscribed to a business plan.
Well, that was an overview of what HotJar has to offer. With HotJar I am able do all this and so much more. It is a fantastic resource to use and the benefits of having it are quite impactful.