“My blog is a collection of answers people don’t want to hear to questions they didn’t ask.” – Sebastyne Young
I have heard some people say that blogging in its most elementary state is a waste of time. I have also heard some people say that blogging with a purpose, i.e. SEO, documentation, etc. is also a waste of time.
I am here to let you know that I thoroughly disagree with this.
Blogging in its most elementary state is still something. You learn something from it, your confidence in your writing grows through it, you take pride in what you have created.
There is so much that can be gained from blogging, not just for your own personal gain but also for those around you.
Now, from an SEO perspective. Well researched, user-friendly, easily digestible content can get you so far and provide leads like crazy. The issue only comes when the content is too high or low level, not user friendly, and all over the place.
A blog post intentionally but unconsciously places your company, product, whatever it is for you in the mind of a potential customer. You can make them high or low funnel. Regardless the people are there and they want answers, your content can be their answer.
Now when it comes to documentation. In a world where everyone wants proof for everything it honestly blows my mind that some people have no online presence or documentation of past work. The credibility one gains by leaving a paper trail of knowledge, no matter how new the knowledge is is insane.
You can get jobs, a new career, networking, and so much more from simply putting in the work to document your work and your progress.
Now that I have ranted for a hot minute I hope you realize that blogging is in fact so extremely far from a waste of time. If anything it should be a priority.