Marketing Terms & Acronyms

“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark

Marketing is full of acronyms that are at times overwhelming and confusing

KPI – This stands for key performance indicator, it is usually a numeric unit used to assess if success has been reached.

CPM – Cost per thousand impressions. This is used for measuring impressions for ads instead of clicks.

SEO – Search engine optimization, the process of improving the quality and quantity of website traffic targeting unpaid traffic rather than direct traffic or paid traffic.

PPC – Pay per click, an advertising model in which an advertiser pays a publisher when the ad is clicked.

DR/DA – Domain rating/domain authority describes its relevance for a specific subject area or industry. The higher the number the better, you can increase this number through link-building efforts.

CR – Conversion rate, is a measurement of the number of people who took the desired actions (aka converted) divided by the number of people who would have (aka the number of users).

CTA – Call to action is most often a button on a landing page but is often used in ad copy as well, it is meant to encourage the user to take action and convert.

CTR – Click through rate is one of the many ways to measure success, it can be used in email campaigns, SEO, PPC, and more.

In marketing one of the best ways to learn is to ask questions, so do not be afraid of asking questions. It is how you will get far and grow rapidly.

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