Find Your One Word

“One word can end a fight; One hug can start a friendship; One smile can bring Unity; One person can change your entire life!” – Israelmore Ayivor

I was recently on a marketing mastermind call where the topic of finding your one word and branding was brought up.

I think it is a phenomenal thing to do even if you are not branding an entire company. Because nowadays having a strong personal brand is almost if not more important than having a good company brand.

Of course, if you are the CEO, CMO, etc. you might disagree but if you are anywhere below that you need to know what your personal brand is. You need to know it and implement it.

Find your one word, something that defines yourself as a brand not what you do, what you believe in, where you live or any of the facts that you tell people. But who you are, in one word.

Find it, and once you do let me know what you come up with. 

Now that you have your one word you do to bring that into every single aspect of your life. Share it, speak it, and live it if you weren’t already. 

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