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What Makes Good Copy

“Writing marketing copy is an expression of love.” Jill Celeste

“So many books, so little time.” – Frank Zappa

“If you were born without wings, do nothing to prevent them from growing.” – Coco Chane

“Learning never exhausts the mind” – Leonardo da Vinc

“The chains of habit are too weak to be felt until they are too strong to be broken.” – Samuel Johnson

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

“Begin with the end in mind.” – Steven Covey

“None but ourselves can free our minds.” – Bob Marley

“To be a woman is to be warbound, knowing all the odds are stacked against you.” – Amanda Lovelace

“A boo is a lot louder than a cheer.” – Lance Armstrong